Posts Tagged ‘Earth Day’

With Earth Day coming up tomorrow (April 22nd), it seems like an appropriate time to reflect on how far green technology has come, and to consider where it’s going.

After barely making progress for decades, we’ve finally seen a surge in innovation in green energy technology over the past five years. This progress has been driven by technology revolutions in other industries, like IT and biotech, as well as people’s growing interest in cleaner and cheaper energy.

It’s great to see we’re making progress with innovative energy and environmental products, but we’re still a long way from creating practical technologies that will provide a low-carbon economy and a more sustainable lifestyle for the average person.

Martin LaMonica at CNET has put together a list of areas where he expects technologies to have the biggest impact. The list includes utility-scale solar, energy storage, and carbon capture/storage. Check out Martin’s article at: http://news.cnet.com/8301-11128_3-10222781-54.html?tag=nl.e703

According to Marin, if solar was the favorite technology of venture capitalists in 2007, it’s now energy storage. Despite the number of technologies that store electrical energy, they just can’t seem to be too cheap, light, or environmentally friendly. This is a major impediment to the development of electric vehicles – the cost of the battery is what’s making the cars so expensive. Finding more efficient ways to store wind and solar power to use as reliable power would go a long way towards making power-hungry electronic gadgets (like electric cars) last all day and cost less.

In what areas do you hope green technology will have the biggest impact in the next few years??


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With Earth Day approaching next week, I thought I would take a moment to point out that this April 22nd will mark the beginning of The Green Generation CampaignTM, a two-year initiative that culminates on the 40th anniversary of Earth Day in 2010.

Started by the Earth Day Network (EDN), whose mission is to broaden and diversify the environmental movement worldwide through a combination of education, public policy, and consumer activism campaigns, The Green Generation CampaignTM calls for action around three core principles:
• A carbon-free future based on renewable energy that will end our common dependency on fossil fuels, including coal.
• An individual’s commitment to responsible, sustainable consumption.
• Creation of a new green economy that lifts people out of poverty by creating millions of quality green jobs and transforms the global education system into a green one.

For companies wishing to do their part, EDN offers several resources to make it easier, including a free organizer’s guide, which provides ideas for events, as well as fundraising and media outreach tips: http://www.earthday.net/earthday2009.

For those that already have an event planned, you can register your event in the EDN Global Event Registry: http://www.earthday.net/user or access free flyers and fact sheets from EDN’s Earth Day in a Box resource center. earthinbox1

You can also join EDN, as either an individual or as an organization, to receive their electronic newsletters.

For more information, visit: http://ww2.earthday.net/

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