No doubt in recognition of Earth Day, InfoWorld today released its annual Green 15 list, which recognizes sustainable IT efforts from organizations in every industry that reduce costs and help improve the bottom line. There are big and small names on the list, which runs the gamut from Aramark, GlaxoSmithKline and Intel, to Niagara Catholic School District, Burt’s Bees, and the U.S. Postal Service.
What is particularly cool about the list’s introduction is the author’s note on the intersection between eco-friendly green, and that other kind of green that we as educated, altruistic consumers like to think we never take into consideration when making a personal purchase decision. He quite correctly notes that businesses with green tech initiatives are “realizing gains in efficiency, productivity, and cost-savings,” and that these benefits are the overriding drivers behind a large number of green IT projects – oftentimes more important than environmental intentions.
But what’s so bad about that? No matter the reason, a green IT project that produces a healthier planet and a healthier bottom line is a win for everyone. And as long as the perception of green still equals expense at this stage of the game, the intentions still matter less than the result.
Check out the U.S. Postal Service project in particular – these guys are smart! We’re still trying to convince the world that we need optimization technology, and they’re already going leaner, meaner, and greener with it. It’s not often that you find the feds are ahead of the game!