With Earth Day approaching next week, I thought I would take a moment to point out that this April 22nd will mark the beginning of The Green Generation CampaignTM, a two-year initiative that culminates on the 40th anniversary of Earth Day in 2010.
Started by the Earth Day Network (EDN), whose mission is to broaden and diversify the environmental movement worldwide through a combination of education, public policy, and consumer activism campaigns, The Green Generation CampaignTM calls for action around three core principles:
• A carbon-free future based on renewable energy that will end our common dependency on fossil fuels, including coal.
• An individual’s commitment to responsible, sustainable consumption.
• Creation of a new green economy that lifts people out of poverty by creating millions of quality green jobs and transforms the global education system into a green one.
For companies wishing to do their part, EDN offers several resources to make it easier, including a free organizer’s guide, which provides ideas for events, as well as fundraising and media outreach tips: http://www.earthday.net/earthday2009.
For those that already have an event planned, you can register your event in the EDN Global Event Registry: http://www.earthday.net/user or access free flyers and fact sheets from EDN’s Earth Day in a Box resource center.
You can also join EDN, as either an individual or as an organization, to receive their electronic newsletters.
For more information, visit: http://ww2.earthday.net/