Another interesting little piece popped up on earth2tech this morning that I just can’t resist sharing. As a PR firm, we love working with startups. Really, we do: the struggle to grow is an adrenaline rush, and the challenge of defining their identity even as they work to determine how they fit is oftentimes frustrating, but extremely rewarding. These [...]
Posts Tagged ‘startup’
Let the Smart Grid Race Begin!
Posted in GREEN ENERGY MARKETS, GREEN INNOVATORS/INNOVATIONS, tagged cleantech investing, energy technology, greentech investing, smart grid, startup on April 29, 2009 | Leave a Comment »
The Greentech (or is it Cleantech?) Branding Question
Posted in GREEN ENERGY MARKETS, Uncategorized, tagged cleantech investing, green VC, greentech investing, startup on April 15, 2009 | Leave a Comment »
A bit of an aside today, but I wanted to share an interesting piece that appeared in Greentech Media’s CleanTech Investing column last week on the branding of greentech/cleantech/“insert some-new-tech here” investing. According to the author (a principal at Boston-based @Ventures), as greentech has grown in popularity and worked its way into the larger geopolitical [...]
It’s National Environmental Education Week!
Posted in GREEN ENERGY MARKETS, GREEN INNOVATORS/INNOVATIONS, Green IT, tagged energy savings, startup on April 13, 2009 | Leave a Comment »
National Environmental Education Week (EE Week), taking place from April 12-18, is the largest organized environmental education event in the United States. EE Week increases the educational impact of Earth Day by creating a full week of educational preparation, learning, and activities in K-12 classrooms, nature centers, zoos, museums, and aquariums. For more information, visit: [...]
Making Energy Visible
Posted in GREEN ECONOMICS, GREEN INNOVATORS/INNOVATIONS, tagged consumer tool, energy savings, startup on April 7, 2009 | Leave a Comment »
Certainly the entire world hasn’t jumped on the green bus yet, but it is probably safe to say most of us are growing more conscious of our energy use. And given the state of the economy, saving a few dollars doesn’t sound too bad, either. Much of the media glitz around green thus far has [...]
It’s a bird! It’s a plane! It’s… Lost Joules?!
Posted in GREEN INNOVATORS/INNOVATIONS, tagged energy savings, online games, startup on April 1, 2009 | Leave a Comment »
Can saving energy be as cool as reversing time or saving Earth from an alien onslaught? A new startup certainly thinks so. Adaptive Meter, creator of web apps StickyChicken and Twitterlike, is currently developing an interactive game that pits users against each other in bets on others’ energy usage. Players will use smart-meter data from [...]
